![]() ![]() Looking at the CDJ-3000 with only the context of previous Pioneer DJ products, the company has delivered a really solid upgrade to their media player family. Our review of the CDJ-3000 itself: really solid quality of life improvements 10% of those DJs might buy a full Pioneer DJ setup every four years.Those two clubs might buy 1 full Pioneer DJ setup (two players and a mixer) once a year, tops.Imagine the entire DJ gear market is made up of 2 clubs and 100 DJs.Here’s a simplified representation of the market (this is for demonstration purposes – these aren’t actual sales numbers): Remember, too, that just because clubs and rental companies are most likely to buy high-end DJ gear (and don’t buy controllers) doesn’t mean they represent a true majority of unit sales. People who can afford it want to use the nicest gear in their home setups. In fact, during 2020, the DJTT store has seen home demand for club-level products skyrocket. Yes, clubs, venues, and rental agencies represent a significant group of the target market – but consider that increasingly high-end DJ gear is also sold to individuals. Aren’t clubs/festivals the intended market? Not necessarily. We’ve seen Pioneer DJ experience this under both their previous and current owners, KKR and Noritsu, respectively. This becomes even more important when you’re reporting to a large corporate entity that isn’t embedded inside of the industry. If Pioneer DJ spent tons of money on R&D for these new CDJ-3000s this year, they’ll want to also show some revenue for them as well. Here’s the truth about hardware products developed on a large scale: product development cycles wait for no one – unless the company behind them is willing to take a huge loss. Scott Diaz, a DJ and producer from Brighton in the UK, sums up the frustration well: ![]() There’s been some criticism of the CDJ-3000’s announcement, release, and pricing timing in various circles – particularly against the backdrop of the current climate in our industry. Pioneer DJ’s product cycle is on a 3-to-5-year pattern, releasing new, top-of-line media player in that time period. Look at the history of the CDJ-2000 line, and it’s clear. There’s no “public beta” of DJ hardware at this level, and until the announcement, 99% of the DJs in the world had never seen the design of the CDJ-3000 – instead relying on well-made speculative Photoshops. In this review and analysis, I’ll go in-depth on why I think Pioneer DJ is releasing the CDJ-3000 now, what improvements have been made, and what’s still missing on these $2,299 media players.Īs a preface, consider one of the biggest challenges that Pioneer DJ faces: they’re developing DJ gear that is used globally, by all different types of DJs – but designing these products in relative isolation. It’s a powerful piece of DJ gear, it checks lots of boxes for many DJs, and it has all kinds of improvements that will be copied and standardized across the industry. 2020 is an incredibly odd time to be assessing a new high-end media player like the Pioneer DJ CDJ-3000.
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